WORK EXPERIENCE
Multimedia Producer | EmblemHealth | New York, NY | August 2022 - February 2025
Oversaw and directed 10+ multimedia projects annually, serving as the expert authority on video-related initiatives.
Managed project scope, deliverables, and production schedules for multiple projects simultaneously.
Developed and sustained 20+ client relationships as a key production marketing partner.
Collaborates with 10 + cross-functional teams on creative initiatives to drive project success.
Managed end-to-end production for corporate events, ensuring seamless execution and client satisfaction.
Established efficient workflows and integrated Frame.io, enhancing project management and collaboration among team members and clients.
Supported Digital Asset Management operations and the redesigned of the ACPNY website.
Managed relationships with 10+ external vendors and negotiated contracts, resulting in cost savings of up to 20%.
Administered video equipment inventory for 200+ items and implemented Sortly, an inventory management tool, improving tracking efficiency.
Enhanced server speed and capability by 80% through the implementation of Synology Solutions.
Creative Content Producer and Strategist | Consultant | New York, NY | August 2020 - August 2022
Developed and executed content strategies to enhance brand awareness.
Provided strategic consultation for content optimization and workflow.
Advised startups on creative workflow strategies.
Curated and edited professional photography portfolios and websites.
Senior Integrated Art and Content Producer AT&T | New York, NY | June 2015 - March 2020
Oversaw the creation and execution of the sports marketing initiatives for NFL, MLB, NBA, and NHL B2C and B2B subscription packages, resulting in increased customer interaction and revenue growth.
Achieved a 25% reduction in visual content buying costs, optimizing budget utilization.
Spearheaded the implementation of a customized DAM system, streamlining processes for 120+ users.
Played a key role in the AT&T/DIRECTV brand redesign, contributing to a cohesive and modern brand identity.
Mentored and guided 25+ junior team members, fostering their professional growth and development.
Senior Art Buyer | DIRECTV | New York, NY | April 2010 - June 2015
Directed 200+ digital and print campaigns for DIRECTV sports subscriptions, driving engagement and sales.
Managed the procurement of visual content for advertising campaigns across print, social media, and video platforms. This strategic approach resulted in a significant reduction of expenses, exceeding 10% in cost savings.
Obtained and managed permissions for promoting existing visual content from HBO, Disney, Warner Media, STARZ, Showtime, among other entertainment companies.
Provided guidance and support to over 15 junior team members, contributing to their career advancement and skill enhancement.
Director of Photography | Bonnier Corp, Working Mother Media | New York, NY | December 2008 - March 2010
Contributing Photography Editor | Time Inc., Entertainment Weekly | New York, NY | June 2007 - December 2008
Director of Photography | Hachette Filipacchi Media, Elle Decor | New York, NY | June 2006 - June 2007
Assistant Photography Editor | Hachette Filipacchi Media, Premiere | New York, NY | November 2002 - June 2006
S K I L L S
Content Production and Strategy
Creative Direction
Project Management
Video Production and Photography
Client Relationship Management
Team Leadership and Mentoring
Cross-functional Team Collaboration
Digital Asset Management (DAM)
Budget Management
Rights Management and Licensing
Multilingual Communication
Adobe Creative Cloud
Workfront
Monday.com
Frame.io
MS Office
LANGUAGES
English
Spanish
Portuguese