WORK EXPERIENCE
Multimedia Producer | EmblemHealth | New York, NY | August 2022 - February 2025
• Oversaw and directed multimedia projects, serving as the expert authority on video-related initiatives.
• Managed project scope, deliverables, and production schedules across multiple simultaneous projects.
• Led cross-cultural marketing initiatives by integrating regional insights and behavioral data to create hyper-localized content.
• Built and maintained relationships with 20+ clients as a key production marketing partner.
• Collaborated with 10+ cross-functional teams to drive creative success.
• Managed end-to-end production for corporate events, ensuring seamless execution and client satisfaction.
• Established efficient workflows and integrated Frame.io to enhance project management and collaboration.
• Supported Digital Asset Management operations and contributed to the redesign of ACPNY’s website
• Maintained strong relationships with external vendors, negotiating contracts that led to cost savings of up to 20%.
• Administered a video equipment inventory of 200+ items and implemented Sortly to improve tracking efficiency.
• Enhanced server speed and capability by 80% through the implementation of Synology Solutions.
Creative Content Producer and Strategist | Consultant | New York, NY | August 2020 - August 2022
• Developed and executed content strategies to enhance brand awareness across multiple platforms.
• Provided strategic consultation for content optimization and workflow efficiency.
• Advised startups on creative workflow strategies to establish effective content creation and management systems.
• Curated and edited professional photography portfolios and websites for visually compelling brand presentations.
• Ensured polished, on-brand visuals that reflected each client’s unique identity.
Senior Integrated Art and Content Producer AT&T | New York, NY | June 2015 - March 2020
• Managed the creation and execution of sports marketing initiatives for NFL, MLB, NBA, and NHL B2C and B2B subscription packages, driving increased customer interaction and revenue growth.
• Oversaw audience analysis and stakeholder feedback to tailor multimedia production for corporate events, enhancing relevance and impact.
• Achieved 25% reduction in content procurement costs through strategic vendor analysis and negotiation.
• Spearheaded and implemented DAM system for 120+ users, streamlining access to marketing assets and usage analytics.
• Played a key role in the AT&T/DIRECTV brand redesign, contributing to a cohesive and modern brand identity.
• Mentored and guided 25+ junior team members, fostering their professional growth and contributing to a culture of continuous development and leadership within the organization.
Senior Art Buyer | DIRECTV | New York, NY | April 2010 - June 2015
• Directed 200+ digital and print campaigns for DIRECTV sports subscriptions, driving engagement and boosting sales.
• Implemented strategic visual content procurement across print, social media, and video platforms, achieving over 10% in cost savings.
• Secured and managed promotional permissions from major entertainment brands including HBO, Disney, Warner Media, STARZ, and Showtime, ensuring compliance and enhancing brand visibility.
• Mentored and supported 15+ junior team members, fostering professional growth and contributing to career advancement.
Director of Photography | Bonnier Corp, Working Mother Media | New York, NY | December 2008 - March 2010
Contributing Photography Editor | Time Inc., Entertainment Weekly | New York, NY | June 2007 - December 2008
Director of Photography | Hachette Filipacchi Media, Elle Decor | New York, NY | June 2006 - June 2007
Assistant Photography Editor | Hachette Filipacchi Media, Premiere | New York, NY | November 2002 - June 2006
S K I L L S
Market and Consumer Insights
• Behavioral data analysis
• Regional market adaptation
• Hyper-localized content strategy
• Cross-cultural marketing
Strategic Planning and Execution
• Campaign performance optimization
• Vendor negotiation and cost savings
• Digital asset management (DAM) systems
• Workflow automation
Data and Tools
• Frame.io, Sortly, Synology, Adobe Creative Cloud
• DAM implementation
• KPI tracking and reporting
• Multilingual communication (English, Spanish, Portuguese)
EDUCATION
MBA in Marketing. Colorado Technical University
BFA in Photography. School of Visual Arts, New York, NY
AA in Photography. Center for the Media Arts, New York, NY
Bachelor of Business Administration. Universidade Federal do Rio Grande do Sul, Porto Alegre, Brazil
VOLUNTEERING
ASMP: The American Society of Media Photographers, Portfolio Reviewer
DiverCity Lens, Guest Lecturer
DiverCity Lens is a dynamic photography program led by the NYC Department of Education’s Office of Arts and Special Projects. Aimed at middle and high school students along with their photography teachers, it encourages creative exploration of identity, diversity, and community. Through compelling visual storytelling, students reflect on their world and share personal perspectives, making it a meaningful platform for artistic expression and social engagement.
The Bridge, Mentor and Guest Lecturer
The Bridge is a non-profit mentorship program designed for emerging photographers and creatives aged 18–26 in New York City and Los Angeles. It is a 16-week immersive experience that includes: professional development workshops, in-studio visits and real-world creative business exposure, one-on-one mentorship with seasoned industry professionals, and a final gallery show to showcase participants’ work.