WORK EXPERIENCE
Multimedia Producer | EmblemHealth | New York, NY | August 2022 - February 2025
• Oversaw and directed multimedia projects, serving as the expert authority on video-related initiatives.
• Managed project scope, deliverables, and production schedules across multiple simultaneous projects.
• Led cross-cultural marketing initiatives by integrating regional insights and behavioral data to create hyper-localized content.
• Built and maintained relationships with 20+ clients as a key production marketing partner.
• Managed end-to-end production for corporate events, ensuring seamless execution and client satisfaction.
• Integrated Frame.io and Synology Solutions to optimize agile production workflows.
• Supported DAM operations and UX redesign for ACPNY’s website.
• Negotiated vendor contracts, achieving up to 20% cost savings.
• Administered a video equipment inventory of 200+ items and implemented Sortly to improve tracking efficiency.
Creative Content Producer and Strategist | Consultant | New York, NY | August 2020 - August 2022
• Advised early-stage startups on scalable content creation and brand storytelling.
• Designed agile workflows for lean teams, enabling rapid iteration and consistent messaging.
• Delivered strategic visual assets and optimized websites for entrepreneurs in creative industries.
• Ensured polished, on-brand visuals that reflected each client’s unique identity.
Senior Integrated Art and Content Producer AT&T | New York, NY | June 2015 - March 2020
• Managed the creation and execution of sports marketing initiatives for NFL, MLB, NBA, and NHL B2C and B2B subscription packages, driving increased customer interaction and revenue growth.
• Led stakeholder engagement and audience analysis to refine content for corporate events.
• Achieved 25% reduction in content procurement costs through strategic vendor analysis and negotiation.
• Spearheaded and implemented DAM system for 120+ users, streamlining access to marketing assets and usage analytics.
• Contributed to AT&T/DIRECTV brand refresh, aligning visual identity with evolving modern brand identity.
• Mentored and guided 25+ junior team members, fostering their professional growth and contributing to a culture of continuous development and leadership within the organization.
Senior Art Buyer | DIRECTV | New York, NY | April 2010 - June 2015
• Directed 200+ digital and print campaigns for DIRECTV sports subscriptions, driving engagement and revenue.
• Delivered over 10% cost savings through strategic vendor partnerships.
• Negotiated promotional rights with major entertainment brands ensuring compliance and enhancing brand visibility.
• Mentored and supported 15+ junior team members, fostering professional growth and contributing to career advancement.