WORK EXPERIENCE
Multimedia Producer | EmblemHealth | New York, NY | August 2022 - February 2025
I oversaw and directed multimedia projects, serving as the expert authority on video-related initiatives while managing project scope, deliverables, and production schedules across multiple simultaneous projects. I also led cross-cultural marketing initiatives, integrating regional multicultural insights and behavioral data to develop hyper-localized content tailored to diverse audiences. As a key production marketing partner, I developed and sustained relationships with over 20 clients, collaborating with 10+ cross-functional teams to drive creative success. I managed end-to-end production for corporate events, ensuring seamless execution and client satisfaction, while also establishing efficient workflows and integrating Frame.io to enhance project management and collaboration. Additionally, I supported Digital Asset Management operations and contributed to the redesign of the ACPNY website. I maintained strong relationships with external vendors, negotiating contracts that resulted in cost savings of up to 20%. My responsibilities also included administering a video equipment inventory of over 200 items and implementing Sortly, an inventory management tool that improved tracking efficiency. Furthermore, I enhanced server speed and capability by 80% through the implementation of Synology Solutions.
Creative Content Producer and Strategist | Consultant | New York, NY | August 2020 - August 2022
I developed and executed content strategies to enhance brand awareness, ensuring a strong and consistent presence across various platforms. By providing strategic consultation for content optimization and workflow, I helped businesses streamline their processes for maximum efficiency. My expertise extended to advising startups on creative workflow strategies, enabling them to establish effective content creation and management systems. Additionally, I curated and edited professional photography portfolios and websites, ensuring visually compelling and polished presentations that reflected each brand’s unique identity.I developed and executed content strategies to enhance brand awareness, ensuring a strong and consistent presence across various platforms. By providing strategic consultation for content optimization and workflow, I helped businesses streamline their processes for maximum efficiency. My expertise extended to advising startups on creative workflow strategies, enabling them to establish effective content creation and management systems. Additionally, I curated and edited professional photography portfolios and websites, ensuring visually compelling and polished presentations that reflected each brand’s unique identity.
Senior Integrated Art and Content Producer AT&T | New York, NY | June 2015 - March 2020
I managed the creation and execution of sports marketing initiatives for NFL, MLB, NBA, and NHL B2C and B2B subscription packages, driving increased customer interaction and revenue growth. I led cross-cultural marketing initiatives across Latin America and Puerto Rico, adapting global strategies to resonate with local markets and boost regional engagement. Through strategic budget optimization, I achieved a 25% reduction in visual content buying costs, maximizing financial efficiency. I spearheaded the implementation of a customized DAM system, streamlining processes for over 120 users and improving workflow efficiency. Additionally, I played a key role in the AT&T/DIRECTV brand redesign, contributing to a cohesive and modern brand identity. My leadership extended to mentoring and guiding more than 25 junior team members, fostering their professional growth and development within the organization.
Senior Art Buyer | DIRECTV | New York, NY | April 2010 - June 2015
I directed more than 200 digital and print campaigns for DIRECTV sports subscriptions, effectively driving engagement and increasing sales. My strategic approach to procuring visual content for advertising across print, social media, and video platforms resulted in a significant expense reduction, exceeding 10% in cost savings. Additionally, I obtained and managed permissions for promoting existing visual content from major entertainment companies such as HBO, Disney, Warner Media, STARZ, and Showtime, ensuring compliance and maximizing brand visibility. Beyond campaign management, I provided guidance and support to over 15 junior team members, fostering their professional development and contributing to their career advancement.
Director of Photography | Bonnier Corp, Working Mother Media | New York, NY | December 2008 - March 2010
Contributing Photography Editor | Time Inc., Entertainment Weekly | New York, NY | June 2007 - December 2008
Director of Photography | Hachette Filipacchi Media, Elle Decor | New York, NY | June 2006 - June 2007
Assistant Photography Editor | Hachette Filipacchi Media, Premiere | New York, NY | November 2002 - June 2006
S K I L L S
Content Production and Strategy
Creative Direction
Project Management
Audience Targeting
Cross-Cultural Marketing
Video Production and Photography
Client Relationship Management
Team Leadership and Mentoring
Cross-functional Team Collaboration
Digital Asset Management (DAM)
Budget Management
Rights Management and Licensing
Multilingual Communication
Adobe Creative Cloud
Workfront
Monday.com
Frame.io
MS Office
LANGUAGES
English
Spanish
Portuguese