WORK EXPERIENCE
Multimedia Producer | EmblemHealth | New York, NY | August 2022 - February 2025
• Executive-produced integrated marketing content for brand campaigns, aligning creative output with corporate goals and regulatory standards.
• Managed end-to-end production for broadcast, digital, and social initiatives, overseeing budgets, timelines, and vendor partnerships.
• Directed cross-functional collaboration between creative, analytics, and digital teams to drive audience engagement and campaign ROI.
• Implemented workflow platforms (Frame.io, Synology, Sortly) that streamlined production processes and reduced turnaround time.
• Negotiated vendor contracts, achieving 20% savings while maintaining creative excellence and production quality.
Creative Content Producer and Strategist | Consultant | New York, NY | August 2020 - August 2022
• Advised early-stage startups on data-informed brand storytelling and scalable creative workflows.
• Developed content strategies based on audience insights, ensuring visual consistency and performance alignment across digital platforms.
• Delivered optimized creative assets and websites designed to improve user experience and conversion outcomes.
• Collaborated directly with founders to define KPIs and evaluate creative impact on early growth metrics.
Senior Integrated Art and Content Producer AT&T | New York, NY | June 2015 - March 2020
• Led creative development and production for national campaigns tied to NFL, MLB, NBA, and NHL partnerships.
• Partnered with strategy and analytics teams to optimize creative performance and audience engagement.
• Managed multimillion-dollar production budgets, identifying efficiency opportunities resulting in 25% cost savings.
• Directed large-scale photoshoots, video productions, and content adaptations across digital and traditional media.
• Key contributor to the AT&T/DIRECTV brand refresh, ensuring creative cohesion and operational excellence.
Senior Art Buyer | DIRECTV | New York, NY | April 2010 - June 2015
• Produced over 200 digital and print campaigns for DIRECTV’s sports and entertainment divisions.
• Managed agency and vendor relationships, ensuring on-time, on-budget, brand-aligned delivery.
• Negotiated promotional rights and licensing deals with top entertainment and sports brands.
• Mentored 15+ junior creatives and producers, elevating team capabilities and workflow standards.